- You tube crazy little thing called love movie#
- You tube crazy little thing called love series#
- You tube crazy little thing called love tv#
In 2010, the network launched HBO Go, which was their first entry into the world of streaming. I oversee brand marketing for HBO Max and HBO. And it was just so great to see that emotional connection and the mood that it puts you in. I mean, just uncontrollable joy, just loving it, loving it. Jason: People would get up and start dancing for this whole minute. They had made up a whole dance to go along with the HBO theme. Joe: A whole bunch of people in the crowd would stand up and put their arms up in the air and wave their arms back and forth. Nate: You have several thousand people all on the lawn, all clapping together to the beat of the theme song, getting ready for the movie. And before every movie, they played the theme song in its entirety.
You tube crazy little thing called love movie#
In the 2000s, HBO started hosting outdoor movie nights in Washington DC. I still get a little bit dizzy every time I hear that We would do it every single time it came on. Tom: Growing up we would get really excited every time the HBO introduction would come on, because we sort of had this ritual where every time it came on, at the very end where they have that big trumpet fanfare, and sort of lasers that were going in some sort of circle, we would just spin around and around until we got so dizzy that we fell on the floor. A lot of our listeners have great memories of it. But on the other hand, they didn’t want to lose the nostalgia that people had for these sounds. HBO knew they had to change with the times. something younger viewers might not connect with, or even recognize. As for the static angel? Well, that was built around the static of an old CRT television. And they probably didn’t want to hear a bombastic 90-second intro every time they did. It was something that people could now do anytime they wanted. Sitting down for a movie was no longer a special event that happened once or twice a month. But as the internet took over the world, HBO eventually found that they had a big problem. Some people call this sound the static angel.įor years, these two sounds defined HBO.
You tube crazy little thing called love tv#
Essentially, it was TV static transforming into an angelic choir.
Ten years later, HBO made an audio logo for their original shows. There's something important from HBO coming on. It was written in 1983, and as far as I’m concerned, it still slaps.įerdinand: When HBO plays that theme, as everybody says to me, "It sounds like something important is about to happen.”įerdinand Jay Smith composed this theme song.įerdinand: And I think that's a fair estimate.
First, there was this epic theme that would play before a movie came on. In our last episode, we talked about how HBO created not one but two iconic pieces of sonic branding. You’re listening to Twenty Thousand Hertz. Just select "Podcast" at checkout, then enter “Twenty Thousand Hertz.” Get your donation of up to $250 matched at. Get 10% off your first month of BetterHelp at /20k. If you know what this week's mystery sound is, tell us at.
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You tube crazy little thing called love series#
In part 2 of our series on HBO, we explore the tough questions that the company faced in the digital era: Are people still willing to sit through a 90-second theme song before they watch a movie? Does the sound of analog TV static even make sense to younger viewers? Could the company change with the times without losing the nostalgia they had built around their key sounds? Featuring composer Ferdinand Jay Smith, former HBO Executive Vice President Bruce Richmond, HBO and HBO Max Head of Brand Marketing Jason Mulderig, and Made Music Studio Creative Director Mickey Alexander. This episode was written and produced by Fran Board.
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